Case study: 'Worldwide research organizations use Opticon Data Collectors'
Getting insight in a target market requires extensive information about the consumer's shopping behavior in conjunction with their stimulus response. Market research organizations make use of automated questioning and incentive research to analyze purchase behavior and shopping patterns.
Consumer panels, equipped with barcode scanners, can easily identify the products they bought. This is a user-friendly and easy to implement way to obtain information about consumer behavior. The information provides marketeers valuable insight in the purchase behavior and shopping patterns for any segment of the population.